The more I do this the more I realized how important is to be able to do it right, look is not that you have to say it in a particular way or that I am claiming to be a master on Social Media but the reality is that we need to pay attention to what is going on.
The first thing is that people are using this medium to communicate and second they are really spending time here. So if you want to have more customers you need to engage people and talk with them as if they were in your store.
Second you need to be present, if you are not here how you expect people to talk to you if you are not here?
Third you need to have a place of meeting online, such as the facebook business page, or twitter business page, or youtube business page or I can go on and on. Of course there is a platform for each thing, for instance I would use facebook as the page to interact with my clients but it doesn’t mean you can engage with people on twitter or youtube, which brings me to the fourth point.
If you are going to be here why not take advantage of the mediums to get more traffic? What I mean is that you can connect your facebook page to twitter so that you can share your comments in two places. Meaning you make more connections faster.
You can’t build a business page and walk away from it, you need to share information about your business in order to build your community and show that you really care about their presence here. You are building a relationship that is stronger than the offline one because now you are able to be connected with them 24/7. Think about it, this means that your customers are now all in one place and is easy for you to communicate with all of them at the same time or one by one. Most importantly is the fact that they have friends, many friends online, this means that if they share something about your business, you just got free word of mouth, free online publicity, how amazing is that?
Which brings me point number five, do you have a strategy for how you are going to set all this up? No? Well, no worries just give me a call or send me a message and I will be happy to help.
I could go on and on about all the benefits of doing this but I like to leave you with that and please feel free to share your opinion as I like to hear your thoughts on this.